Sidcup cycles

Sidcup Cycles are a local bike shop that have provided bike maintenance support for HOTA entrants over recent years, be it a sticking gear shift or puncture, based at the HQ at the start and each feed station during the event.

NEG Group

In 1999 UK Sport and British Cycling called for a method of providing mobile safety cover for all road based sporting events (cycle racing, triathlons, marathons, etc). Former Sussex Police Chief Inspector Andy Relf formed the NEG by putting together a team of civilian motorcycle marshals made up of off-duty police and retired police motorcyclists. The NEG was approved by the Association of Chief Police Officers (ACPO), RoSPA and the HSE and was accepted by British Cycling (BC) and the British Triathlon Federation (BTF) as the only organisation accredited to ensure the safety of competitors and general public when cycle race events are held on the public highway. NEGGB motorcycle marshals can carry out various duties such as warning the general public and oncoming road users of an approaching event, keeping event organisers and participants informed of progress, reporting rule infringements, checking route signage, marshalling an obstruction or potential hazard and complimenting static marshals. Some NEGGB members can be engaged by the event organiser to carry pillion passengers such as officials, timing blackboards, judges or commissaries. Other members can be employed by media companies to carry press photographers or cameramen. In such cases the NEGGB member may reasonably expect the organiser or media company to provide a risk assessment of the expected duties

HS Sports

HS Sports' mission has always been to provide cutting-edge and innovative timing, training & display solutions, tailored to suit the individual needs of each client. Over the last 30+ years HS Sports have gained a reputation as one of the World's leading suppliers within the sports industry. Specialising in the supply of services and equipment to collate timing/scoring data, produce results and the dissemination of this to participants and specators using a variety of mediums including SMS results messages, television graphics, electronic scoreboards, LED video screens, custom event apss, social media and tracking tools. Since it's inception, the company has never looked back and today remains on a path of growth in the world of sports timing, providing services and products in the UK, Europe and now throughout the World. HS Sports looks forward to further growth and expansion following a recent move in 2012 to larger premises to bolster this development, which has enabled the company to recruit more specialist staff and grow their technology base to allow continued innovative development, and to maintain their presence at the forefront of the sports timing industry. HSS has partnered the Hell of the Ashdown for the past six years providing acurate timing for riders completing the course.


The OTE Sports brand has been created with you, fellow athletes and sports enthusiasts, in mind. Our range of naturally flavoured energy products and recovery drinks have been developed by experienced sports nutritionists and athletes, the professionals who know exactly what you want and what you need. The OTE Sports brand has been created with you, fellow athletes and sports enthusiasts, in mind. Our range of naturally flavoured energy products and recovery drinks have been developed by experienced sports nutritionists and athletes, the professionals who know exactly what you want and what you need. At OTE Sports you'll find no marketing spin on making you super human. We aim to demystify sports nutrition and offer clarity on good nutritional practices for athletes; this allows you to make an educated choice on which products to buy, and understand when to use them to improve your performance or general fitness. We are also excited to unveil our exclusive DualDelivery packet for the OTE Sports range. The unique packet design provides two easy-tear perforations for flexible pouring; the perfect solution to dispensing OTE Energy Drinks into different sized bottles, and to sip or gulp OTE Energy Gels if you’re on-the-go. No matter where you push your limits, OTE will help you achieve your personal best. Give yourself the edge.


TrainSharp is a UK based cycle coaching company set up by Jon Sharples. Together in partnership with Sean Yates their coaching strategies make for a formidable team. As you can imagine they have many success stories where they have transformed beginners into top cyclosportive riders, helped juniors find pro team placements and good cyclists become even better than they thought they could become. TrainSharp are experienced and knowledgeable about your goals and who will consider every aspect of your life when working with you. Each bespoke training plan is designed around personal requirements where pride is taken into motivating and getting to know clients where a personal approach is preferred.


Sportivephoto is available as a professional photographic service to sportive organisers throughout Great Britain like the Hell of the Ashdown. A professional photography service that is available to the riderson the event. features the work of Phil O’Connor who has photographed cycling professionally since 1981, he is regularly assisted by other photographers who themselves have considerable experience of photographing cycling.

Phil O'Connor Profile
In May 1981 I took a photo of Steve Joughin winning a stage of the Milk Race as it hurtled into Bournemouth, some months later I managed to get it published in a cycling magazine, by now my racing career was petering out as fast as my photography career was beginning and that photo of Joughin had started a chain of events that continues to this day……. I freelanced until March 1988 shooting lots of cycling but also running, ice hockey, football, rugby and basketball for local papers until I got a job at Sporting Pictures and remained there for the next four invaluable years. Working alongside Fleet Streets finest photographers I photographed numerous sports events including the Seoul and Albertville Olympics. I left in March 1992 to create a brand new transparency library at Cycling Weekly. Cyclesport was created not long after I joined and these two magazines became my commitment until May 2006. At this point it was 25 years since I had taken the photo of Steve Joughin so I realised it was time to move on. Returning to a freelance world that was very different to the one I had left in 1988, the beginning was a steep learning curve but one that I fully embraced. With the advent of digital photography the world of sport event photography had taken off and I found myself drawn to this time and time again and wanting to put to good use my sport photography skills in a new way. Initially I shot some running and swimming events then also some sportives in 2007. I had now decided that this was the way forward, instead of spending all day on a mountain waiting for one good shot of Bradley Wiggins I would exercise the same skill on hundreds and thousands of amateurs and try and give them the same quality of photography I would have put into the shot of Bradley. The same dedication is put into our websites as we work hard to make finding your photos as easy as possible. Now I am out every weekend possible shooting amateur sports events and my enthusiasm for photography is as keen as ever, nothing beats getting a cracking photo of someone enjoying their hobby especially if they write to you and say how much they appreciate the image. As my list of events to cover has grown I have had to find others to work alongside me and now have a good team of photographers to call upon. Many of them have a running or cycling background as well as a love of photography and have me encouraging them to shoot to the highest standards to keep our customers happy.